I did some website audits recently and was shocked to see that so few people had Opt-Ins! Do you have one??? Because, love, ya need one. Whether you're a photographer, a shop, a coach - having an opt-in is a non-negotiable if you want a sustainable business.
Let's talk about.
What is an opt-in?
An Opt-In, also known as a Lead Magnet, is something of high value that you offer your website visitors for FREE - well, free except for their Name and Email.
Why do I need an opt-in?
One of the TOP priorities of your website is to build your email list. Making sure your website is designed to
grow your email list is the most important thing to focus on if you want a long term profitable business.
And why do you need an email list? I'm so glad you asked! Here are some cold hard facts.
Email marketing is the queen of the marketing kingdom with a 4400% ROI (DMA, DATA, & MARKETING ASSOCIATION)
You’re 6X more likely to get a click-through from an email campaign than you are from a tweet (Campaign Monitor)
A message is 5X more likely to be seen in an email than VIA Facebook (RADICATI)
When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate 66%, when compared to social, direct mail, and more (DMA)
The average order value of an email is at least 3X higher than that of social media (McKinsey)
Isn't that freakin insane! Like why wouldn't you build your email list!
Oh and on top of all of this, 80% of sales happen between the 5th and 12th contact... You need their emails to make these contacts.
And maybe you're thinking, "But I have Instagram and I do all my engagement on there!" Ok sure but what happens if Instagram is your only connection to potential clients and they shut the app down? Without another form of communication, you're screwed. But if you still have your website and your email list, you're set!
What else can opt-ins do for my business?
Oh yeah baby. Even though you're giving away free information, it can still help your business. Here's how.
Demonstrates that you care about your customer
No risk way for potential clients to experience you and your company
Share your tone, vibe, and professionalism
Help clients get a specific result they’re looking for, so they build trust
Generates interest and desire to your paid offerings. It should really lead people further down your sales path and set them up to want to buy your products and services
Automated leveraged way for you to grow your list 24/7 and build trust
How do I make an opt-in for my business? What kind of opt-in should I make?
I gotchu, don't worry. Just follow this link and you'll be able to download a FREE 5 Page Workbook that teaches you how to make your very own.
If it helps you, make sure you comment or tag me on Instagram to let us know and I'll thank you with a feature on my stories.
Once you have your Opt-In up and running, you can do a little dance while your website works on building your email list 24-7!